Students in Mr. Schroeder’s marketing classes recently completed a unit project about target markets. The objective of the project was to identify a target market and the typical products that market or person might buy. Teams of students were given descriptions of a particular person and demographic information, such as gender, income, where they lived, marital status, and age.

Teams created a physical representation of their “person” by tracing the outline of a team member’s body so that students could research and tape products that their “person” might purchase or have interest in. Teams then shared their information with the class and explained why they chose the products for that person and what target market they would fit into.